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Randi's Flowers and Gifts Small Business Spotlight

Published on September 09, 2020

Randi's Flowers and Gifts Small Business Spotlight

Randis Flowers and Gifts

Est 1998

Mulberry and Magnolia

EST 2018

 

101 West Broad Street, Louisville, GA

What inspired you to start your own business?

I have always had a love for flowers and thankfully the Lord blessed me with a great talent for color, depth, and textures.  My mom bought a local shop when I was 15 so it made my career decision very easy. 

 

What inspires your work and what sets you apart from everyone else?

All things blooming and colorful inspire me. Keeping with trends and tradition in design while maintaining affordability are what I believe sets me apart from other designers. These things are always relevant and I am constantly working and watching the floral forecast. 

 

What is your background and how did you develop the skills to start your business?

My mom bought a local shop when I was 15. She taught me the fundamentals and mechanics of design and the Lord blessed me with an eye for the concept. I have kept up with trends and new products through design shows, hands-on work shops and online seminars. 

 

What has been your biggest success to date?

I contribute my success to staying on top of trends, tradition, and affordability. Also having customers who become friends who feel like family makes for loving your job and never “working” to many days. I will say my greatest achievement is raising my daughter in the Shop where I work. 

 

What has been your biggest challenge?

The biggest challenge I have faced through the years is staying competitive in design, gift products, and maintaining the right price point to make a living but remain in a price range my customer base is comfortable spending. Also, having gift brands and products that are unique.  

 

Which small businesses are you inspired by?

Mr. Brodus Wren isn’t open in downtown Louisville anymore but Wren Hardware will always be my favorite small business. It didn’t matter what you went in looking for, Mr. Brodus set out looking for it and came back a few minutes later with it in hand.  It always amazed me how he took care of his customers needs. I told my parents when I moved to a bigger store front in 1998 I was going to be the “Brodus” for women...and I really hope I am living up to this dream!!

 

If you could go back to the beginning knowing what you know now, what would you have done differently?

The only change I know I would make is learning it is ok to say no. I have postponed vacations, not attended family events and always made my business the #1 in my younger years. Now in the last half of my career I realize time is short. It’s ok to take some time every now and then for yourself and your family. 

 

What’s your best advice for someone who wants to start their own business?

The best advice I have to anyone thinking of opening a small business is take the time to know your customers individually. It is an amazing feeling when someone needs an arrangement and I know the recipients favorite flowers, colors, and style. 

 

Randi Beckworth, owner

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Author: Mark Sherman

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